Buyer Beware: Just because someone calls themselves a “social media expert,” doesn’t mean they are.
If you are getting bombarded by “social media experts,” who are courting you to manage your online marketing strategies, make sure they understand marketing and business. You’ll be surprised how many people don’t. At a minimum, make sure they have a successful business track record.
Social Media is of course about being social. But what else should you do before hiring someone? Glad you asked.
Ask for credentials. Too many people are calling themselves experts with no real-life experience, no marketing background, and no other credentials other than self-appointed titles. It’s only those who understand marketing who can truly help your business.
Request past successes, case studies, and client references. Call those references. Ask what these “experts” did for them? Ask how they did? Have their sales improved? Did these experts impact their business besides just increasing their number of followers? If so, were they the right followers? Did they understand how to reach the desired target market? Are they familiar with other media? Are they someone who is influential? Do they fit a certain profile? Was the ROI sufficient enough to keep them? Would they recommend them to other businesses? Did they “get” their business?”
You wouldn’t go to a quack that calls themselves a doctor to operate on your brain, would you?
So before you turn your brand or your business to someone else, ask yourself and them these questions and others that come to your mind. If it’s a true expert, they’ll be happy to provide those references and case studies. If they cannot, run for the hills!
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