I’m fond of saying: “when the hell am I going to learn to be patient?” Yes, patience is a virtue and sometimes we have little choice but to wait. Trust your instincts. Your gut can tell you when to wait and when to move. You don’t want to grow roots by waiting too long.
Category Archives: marketing
A Successful Media Campaign
A successful media campaign raises awareness and enlightens an audience (your audience) to your product and service. This video is a prime demonstration of a well-executed media campaign. http://www.youtube.com/watch?v=VovlCa0W7vU
Blinded by the Hype-Rookie Business Mistake #4
If you believe everything you read (and see), you may have heard that media is dead. The rumor of this death has been greatly exaggerated. The vehicle delivering our news has changed from radio, TV and print to hand held devices like PDA’s and electronic tablets but the news is there and people will always…
Don’t Be Afraid to Try- Rookie Business Mistake # 1
Arguably the greatest basketball player of all-time, Michael Jordan once said, “you will miss 100% of the shots you never take.” The same applies in business. The phrase “analysis paralysis,” has entered our lexicon. Don’t be afraid to try. Sometimes you will suceed, sometimes you might not. There is a reward in trying and you…
Limited Vision- Rookie Business Mistake #2
I recall a conversation I had with a band when I was in the music business. The band’s leader had just told me that he thinks they could be the biggest band in Glasgow (Scotland). My response was that I wanted him to aim a bit higher. I wanted the band to become the biggest…
Check out the DeNorma
Our client will be unveiling an amazing new smart menu at the National Restaurant Association Show in Chicago this weekend. Check out the link. This product will revolutionize the way we dine. http://www.foodequipmentnews.com/2011/05/denorma-electronic-smart-menu-debuts-at-nra-show-in-chicago-may-21-24.html
Not using what you’ve got. Rookie Business Mistake #91
Did you know that there is a company using the normally discarded Lobster shells to make biodegradable golf balls for use on cruise ships? You may ask, what does that have to do with anything? The point is that you can use what you have, what you have learned and what has failed you and…
Lack of Credibility- Rookie Business Mistake #19
Why do some people throw away their credibility like its a used tissue? Credibility is more important than intelligence or creativity. In business, you want to be known as a person who does what he says he’s going to do. That means; call when you say you’re going to call, be where you say you’re…
No dozing. Rookie Busness mistake #8
We’ve all heard the expression, you snooze you lose. It applies to business in so many ways. Be receptive to opportunities. If something interesting crosses your desk, act on it. It’s more important to live each day to its fullest than to wait for special occasions. It’s the daily choices that make or break us. Don’t…
Not Doing It. Rookie Business Mistake #14
We have a mantra. Success comes from doing things other people won’t do. We believe that. Too many people don’t meet deadlines, won’t return phone calls and simply shrug these off as “oops.” We have a sense of humor and it does not include: “oops.” Avoid rookie business mistake #14 and be a person of…