ileanainternational

I’m Reliable. Are you?

mike — Fri, 07 Dec 2012 03:24:40 +0000

Do people say you are reliable? Are you on time? Do they count on you? Are you reliable in some areas but not others? For example, are you tidy at home but have a desk that is messy at work? Being reliable must be who you are. Strive to be reliable in all aspects of your life and you will attract success and opportunities.

Tenacity & Follow-through

mike — Fri, 27 Jul 2012 20:38:25 +0000

In this information inundated era, there is the continuous challenge of getting your message to your targetted audience. The simplest way to accomplish this is to keep it real. There is a difference between hype and enthusiasm. Be enthusiastic! Be sincere. Be tenacious. If your story is compelling it will connect. If your audience is not interested, find out why and adjust your approach to gain attention. Make your pitch a true win for the person you are pitching. If you serve his/her needs, you will hit the mark!

Waiting for things to happen. Rookie Business mistake #13

mike — Wed, 14 Dec 2011 03:44:41 +0000

I’m fond of saying: “when the hell am I going to learn to be patient?” Yes, patience is a virtue and sometimes we have little choice but to wait. Trust your instincts. Your gut can tell you when to wait and when to move. You don’t want to grow roots by waiting too long.

A Successful Media Campaign

mike — Tue, 25 Oct 2011 16:29:42 +0000

A successful media campaign raises awareness and enlightens an audience (your audience) to your product and service. This video is a prime demonstration of a well-executed media campaign.

http://www.youtube.com/watch?v=VovlCa0W7vU

Blinded by the Hype-Rookie Business Mistake #4

mike — Wed, 31 Aug 2011 16:11:32 +0000

If you believe everything you read (and see), you may have heard that media is dead. The rumor of this death has been greatly exaggerated. The vehicle delivering our news has changed from radio, TV and print to hand held devices like PDA’s and electronic tablets but the news is there and people will always crave information. We recently launched a campaign that got our client on the front page of the LA Times, the New York Times, the BBC, KCAL, KABC TV and Radio, KTLA, KMEX Univision, KNBC, the Daily News and more. Traditional media is alive and well and they are utilizing social media and digital delivery to augment their message. The best way to get great media attention is to maintain a high caliber of news content. If this is unclear, contact us to clarify it for you. In the meantime, check out this news clip we placed on the BBC.

BBC footage of Paddle the L.A. River

Mainstream media helped my client sell out a 7 week program in ten minutes. This might sound like hype but it’s the results of careful planning and efficient execution.

Don’t Be Afraid to Try- Rookie Business Mistake # 1

mike — Fri, 22 Jul 2011 21:39:56 +0000

Arguably the greatest basketball player of all-time, Michael Jordan once said, “you will miss 100% of the shots you never take.” The same applies in business. The phrase “analysis paralysis,” has entered our lexicon. Don’t be afraid to try. Sometimes you will suceed, sometimes you might not. There is a reward in trying and you won’t have any regrets!

Limited Vision- Rookie Business Mistake #2

mike — Fri, 03 Jun 2011 15:36:57 +0000

I recall a conversation I had with a band when I was in the music business. The band’s leader had just told me that he thinks they could be the biggest band in Glasgow (Scotland). My response was that I wanted him to aim a bit higher. I wanted the band to become the biggest in the world. Although every step of progress is relevant, why not aim high?! To succeed, a business needs to be targeted and focused and it needs to set goals. A good plan is to set short term and long term goals. Multiple short term goals can help reach the long term goal. At times, the same effort that’s applied to an attainable goal can be applied to a lofty one. Aim high and reach for the stars. The journey as well as the destination are worth the effort.

Check out the DeNorma

mike — Tue, 17 May 2011 22:56:47 +0000

Our client will be unveiling an amazing new smart menu at the National Restaurant Association Show in Chicago this weekend. Check out the link. This product will revolutionize the way we dine. http://www.foodequipmentnews.com/2011/05/denorma-electronic-smart-menu-debuts-at-nra-show-in-chicago-may-21-24.html

Not using what you’ve got. Rookie Business Mistake #91

mike — Mon, 18 Apr 2011 22:27:11 +0000

Did you know that there is a company using the normally discarded Lobster shells to make biodegradable golf balls for use on cruise ships? You may ask, what does that have to do with anything? The point is that you can use what you have, what you have learned and what has failed you and turn it into a successful situation. Don’t over analyze, move your feet!

Lack of Credibility- Rookie Business Mistake #19

mike — Thu, 31 Mar 2011 22:07:11 +0000

Why do some people throw away their credibility like its a used tissue? Credibility is more important than intelligence or creativity. In business, you want to be known as a person who does what he says he’s going to do. That means; call when you say you’re going to call, be where you say you’re going to be (at the designated time) and do what you say you’re going to do. Excuses went out in high school. It’s a great feeling to know you are reliable too!