Kellogg Garden Products – Voice of America

Kellog Logo

1. The Client

Kellogg Garden Products has operated as a family-owned and operated company spanning four generations. The company hired us to bring attention to Kathy Kellogg Johnson receiving the Mother Earth Award by an organization called Grades of Green. 

2. The Pitch

We recognized that press would be attracted by an event we produced at a local school where Kellogg educated students about the physical and emotional benefits of tending a garden. Global Broadcaster Voice of America (VOA) loved the concept we pitched. 

3. The Story

4. The Results

The result was that VOA’s global audience of 345 million viewers and listeners enjoyed the story in territories around the world.