California Abilities Network -KABC 7

California Abilities Network - ICAN logo -

1. The Client

ICAN is a nonprofit organization that has been serving the community for over 40 years. It provides quality recreational, employment, empowerment, and socialization programs for Southern California’s adults with physical and developmental disabilities, meeting the needs of not just the individual, but his or her entire family.  We have known Scott Elliott, the CEO, for years and are thrilled to help raise awareness of the organizations mission and impact in the community.

2. The Pitch

The California Abilities Network has done a fantastic job fostering a family-like atmosphere for their clients. Thanksgiving is a family holiday and we thought sharing how ICAN does Thanksgiving would gain not only exposure for the good work of this organization, but also new clients and donors.

3. The Story

The ICAN staff cooked and served their clients a feast. The joyful celebration was captured by KABC7.s

4. The Results

Our press campaign has increased community awareness in a substantial way. Local news outlets are now are of what this organization does and are eager to broadcast the success with media support which leads to financial support.