1. The Client
Marymount California University is a private liberal arts university rooted in the Catholic faith. The school welcomes students of all faiths, backgrounds, and diversity of experience to build skills for lifelong learning in a supportive community that promotes academic and career success. Located in beautiful Rancho Palos Verdes, the school’s view is a stunning backdrop to the wide array of programs and opportunities offered. Since we began working with MCU in 2019 we have gotten significant exposure across TV, radio, print, and digital media highlighting people, programs events and culture.
2. The Pitch
When COVID began disrupting everything, Marymount California University created a sense of normalcy by having a hybrid of in-person and on-line Zoom instruction. They went to great lengths to create a high caliber learning opportunity. I pitched this to news outlets as a way to show how a quick pivot can make a big difference. Spectrum News was eager to tell the story.
3. The Story
Captured beautifully by Spectrum News.